1st European Top Learning Event
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More than 40 attendees learn about entrepreneurship tools
The classroom was packed at the Forschungs- und Innovationszentrum in Frankfurt. More than 40 participants including 2 people interested in doing their MBA at Henley Busnes School wanted to be part of this special interactive learning experience on sustainable entrepreneurship.
The Patron of Ceremony, Henley Germany’s Director Felix Müller, opened the day with a warm welcome. He explained his motivation to work for Henley, being an MBA himself who is always interested in building up new ventures. Henley in Germany will be a fully-owned subsidiary that has the goal to attract significant numbers of new MBA students in Frankfurt and Munich in 2012 and more cities from 2013. In addition, executive programs with new corporate clients will be in the centre of attention. Currently, Henley serves renowned firms in Germany such as Deutsche Telekom, Beiersdorf, Henkel, Allianz, and Kaefer Isoliertechnik, a Mittelstand company that is a world leader in insulation technology. 150 big companies and 150 medium-sized companies will be targeted in order to be invited to their RFPs concerning executive education. Felix stressed the School’s strong commitment from the School to build business in the German market and to build the brand through dedicated PR programmes.
Members please click here to have a look at his presentation
The Voice of the School Prof Stuart Morris, one of Henley's Top Experts on Entrepreneurship introduced his experiences with the creation of new businesses in emerging markets. The highlight was an IT company Stuart helped building up in Moldova that is now representing in terms of turnover 20% of the Moldovan GDP. Stuart introduced the term Transformational Business for businesses that are built to transform communities. He promoted the creation of many small businesses in post disaster regions since they have proven to be more resilient and the effect of even numerous bankruptcies would not have a detrimental effect on the economy of a country. Another important though Stuart presented was the difference between causation principles and effectuation principles in strategy. Whereas the causation approach very much concentrates on analyses of the current environment to determine opportunities, the effectuation approach concentrates on the creation of opportunities and their testing in the market. Causation is most effective in existing markets, effectuation is the preferred approach to create new markets. The interactive workshop which introduced the application of the Business Model Canvas to come up with new venture ideas was appreciated by all participants as it turned out to be very pragmatic and fun to use.
Membes please click here to have a look at his presentation
The Voice of the Alumnus Dr Klaus Syha MBA, PhD built his presentation on the business model canvas concept and explained entrepreneurship as a creative act that can be formalised by the application of the canvas and many more methods within the canvas.
Members please click here to have a look at his presentation
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